Style is a dear word. It is all over the place. I have always been searching for it. As a designer/artist, or writer, or just an individual, it’s more or less a compliment when someone says you have a style. Of course, there is Neil Strauss who is known as Style in his community, and being as excellent as he is in what he does, “Style” must be a good thing.
I read magazines and books on design and try to digest what people do and develop a style of my own. Out of 6 billion human lives, a unique style, what the hell.
Today I was looking for Style. I went across an article about film editing, and, to my understanding, the author was making a point that our immersion in a world of sound bites is really sacrificing the true art of film editing, of pacing, of sensitivity and the attention to subtlety. I do not have a stance yet because I reckon my editing style must be at most a part of the sound bite culture as that is the air I breathe, but then I feel like I was also paying attention to all the things she mentioned to be good. Of course, huh, I am not even up for that level of criticism.
Yesterday I came across the work of Rob Chiu and was blown away by his cinematography and his vision. His style was strong, and memorable. Some people call anything avant-garde MTV-ish. Good for MTV, not good for the artists. I consider his work very stylish in a good way.
Then I came across this video by Luis Sinco and it’s simplicity is no less powerful. There was no special effects or any noticeable editing tricks. Plain simple story telling. The mature people finds this the true art. Simplicity is also a style, as we know it.
I am confused, as much as I was when I was reading Zen and the Art of Motorcycle Maintenance.
Then I remember something my very good friend Arron Chu told me long long time ago. The exact episode I could not recall with precision, but the concept is stuck with me ever after.
You have to know, Arron is an expert on jeans: He can tell you the history of jeans, when the first pair was made, where, by whom, when did jeans start having a button at the button end of the zipper cover flap, and when the first pair with red thread inseams was made… The thing is, he never buys pre-washed jeans. It was the hip thing then (and now) and everyone buys jeans pre-washed. I asked him what is his reason for not buying them. He showed me an ad in a magazine, in which a man is walking in his beat up jeans, in the far back a vintage motorcycle, dirt road, etc. He told me, the reason why we like pre-washed jeans is because of this image that we associate them with: an adventurous, couldn’t care-less attitude that dude in his leather jacket carries. Now, which one is more important? The attitude? or the pair of ’stylish’ jeans…